This toothpaste has been designed and formulated based on feedback from our Cubby Community. Our polarpaste is a total care toothpaste that not only tastes great but also provides maximum protection against cavities. Formulated by a team of dentists, it’s designed to specifically protect children’s teeth with the recommended dose of fluoride.

About Cubby

Cubby Buddy is a fun, interactive app designed to encourage children to thoroughly brush their teeth twice a day for the recommended two minutes. Through nurturing their own virtual pet our children will associate brushing their teeth with caring for their ‘cubby buddy’.

Cubby buddy is an interactive polar bear cub, virtual pet. Cubby’s health bar is fully charged based on the child’s toothbrushing activity.
On starting the toothbrushing game the child will brush along with cubby through a guided, timed sequence where cubby zaps the bugs, brushes the plaque and shines those teeth.

Combining the sense of responsibility and the gaming aspect of the toothbrushing we incentivise lifelong healthy oral care habits.

What our cubs say about us…

“Honestly, brilliant. Carter loves this toothpaste and it really makes that morning and bedtime routine a little bit easier when he’s excited to do it!”

- Harriet May

“What an amazing concept. I have struggled for years with all three of my children at teeth brushing time and this app is truly genius.”

- Abi Harris

“This toothpaste tastes so good, I might have to start using it for myself too! Combined with the Cubby Buddy app it’s the perfect duo!
Thanks, from every mum out there”

- Lauren Webster

Environmentally Friendly

Recommended Fluoride Dose

Made with Love

We take care of our cubs

Because Little Smiles Matter…